Privacy Policy
Effective Date: July 6, 2026
Blue Canyon Primary Care PLLC ("Blue Canyon Primary Care," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information you provide when you visit www.bluecanyonprimarycare.com (the "Website").
By using this Website, you agree to the practices described in this Privacy Policy. We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated Effective Date.
Information We Collect
We collect personal information only when you voluntarily provide it through our Website. This may occur when you:
Contact us through a website form
Request information about our practice or services
Schedule or request an appointment
Sign up to receive communications
Contact us by email or telephone
The information you provide may include your name, email address, phone number, and any other information you choose to share.
How We Use Your Information
We use the information you provide to:
Respond to your questions and requests
Schedule appointments or consultations
Communicate with you about our services
Improve the functionality and user experience of our Website
Maintain the security and operation of our Website
Comply with applicable legal obligations
We do not sell or rent your personal information.
SMS opt-in information and phone numbers collected for SMS communications are not shared with third parties or affiliates for marketing purposes.
Cookies and Analytics
Our Website uses cookies and similar technologies to improve your browsing experience and better understand how visitors use our Website.
Cookies are small text files stored on your device by your web browser. Most web browsers allow you to control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain portions of the Website.
We use Google Analytics to collect anonymous and aggregated information about Website usage, such as pages visited, browser type, device information, approximate geographic location, and general Website activity. This information helps us improve our Website and does not directly identify individual visitors.
To learn more about Google's privacy practices, please visit:
https://policies.google.com/privacy
Third-Party Services
Our Website is hosted through Squarespace.
We also provide links to secure third-party services, including our SigmaMD patient registration and patient portal. If you choose to use these services, any information you submit is governed by the privacy policies of those third-party providers.
We do not use advertising pixels or tracking technologies for targeted advertising.
Information Sharing
We do not sell, rent, or share your personal information for marketing purposes.
We may disclose information only when necessary to:
Comply with applicable laws, regulations, legal process, or governmental requests;
Protect the rights, safety, or property of Blue Canyon Primary Care, our patients, or others;
Prevent fraud, misuse, or unauthorized access to our Website; or
Facilitate a merger, acquisition, or transfer of business assets, if applicable.
Communications Through This Website
Submitting information through this Website, including contact forms or appointment requests, does not establish a physician-patient relationship.
Please do not submit sensitive medical information or urgent medical concerns through the Website or by email.
If you become a patient of Blue Canyon Primary Care, your protected health information will be governed by our HIPAA Notice of Privacy Practices, which is provided separately at the beginning of care.
If you are experiencing a medical emergency, call 911 or go to your nearest emergency department.
Children's Privacy
This Website is not intended for children under the age of 13.
We do not knowingly collect personal information from children under 13 through this Website. If we become aware that such information has been submitted, we will take reasonable steps to delete it.
International Visitors
This Website is intended for individuals located within the United States.
If you access this Website from outside the United States, you understand that your information may be transferred to and processed in the United States.
Website Security
We use reasonable administrative, technical, and physical safeguards to protect the information submitted through our Website.
While we strive to protect your information, no method of electronic transmission or internet storage is completely secure. Therefore, we cannot guarantee the absolute security of information transmitted through the Website.
Links to Other Websites
Our Website may contain links to third-party websites for your convenience. We do not control or endorse those websites and are not responsible for their content, privacy practices, or security. Your use of third-party websites is subject to their own terms and privacy policies.
Your Choices
You may contact us to:
Request access to personal information you have submitted through our Website;
Request correction of inaccurate information;
Request deletion of information, when appropriate and permitted by law; or
Ask questions about this Privacy Policy.
Contact Us
If you have questions regarding this Privacy Policy or our privacy practices, please contact:
Blue Canyon Primary Care PLLC
243 King Street, Suite 238
Northampton, MA 01060
Phone: (413) 206-9848
Website: www.bluecanyonprimarycare.com
This Privacy Policy applies only to information collected through this Website. It does not replace or modify the rights and protections afforded to patients under applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA).
